Union Street Festival is a benefit for the non-profit Union Street Association, which uses the proceeds from the event to help aid their efforts in the beautification, preservation and investment back into the neighborhood. The association is also actively involved in helping to aid and support the local merchants and encouraging new small businesses to enter the area.
Union Street was originally one of the main hubs between the Presidio and San Francisco during the 1800s. It became a predominant dairy farming area, which is where the name Cow Hollow came from. Union Street became a desired area with many notable figures constructing ornate victorian homes. Over time Union Street in Cow Hollow became an iconic shopping district within San Francisco.
Union Street Festival was founded by Thurayne “Terry” Pimsleur in 1976 as a way to help revitalize the neighborhood at the request of San Francisco Mayer Dianne Feinstein. The festival began its humble beginnings as a destination Arts and Crafts Festival, and over the years began to grow into the event it is today.